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The United Arab Emirates (UAE) is the first country in the world to appoint a State Minister for Artificial Intelligence (AI). The UAE is embracing AI in society at the governmental level, which is leading to a new generations of digital government (which we are labeling Gov. 3.0). This paper argues that the decision to embrace AI will lead to positive impacts on society, including businesses, organizations and individuals, as well as on the AI industry itself. This paper discusses the societal impacts of AI at a macro (country-wide) level.This article is part of the special track on AI and Society.